Big W launches Quickflix movie store
Big W has become the first major Australian retailer to launch an online DVD rental enterprise.
Launched yesterday, the service is backed provides access to the 27,000 strong Quickflix database
and the company’s established logistics system. Big W is Quickflix’s first white-label partner.
Big W will push the value and convenience of online order and mail deliver over traditional
store movie rentals. It produced research claiming that Australians had owed video stores at least
$85 million in late fees. More than 20% of Australians had incurred video store late fees of almost
$20 with up to 250,000 people racking up to $100 in fines at any one time, the research said.
Big W is arguably the largest brand, other than Telstra BigPond, to launch into Australia’s nascent
online movies market. It is expected the service will eventually extend to broadband delivery.